Creating Ambience: Ordinary Ways for Better Atmospheres
Sociología Ordinaria Encounters #13

Held on 29, 30 May 2025
Creating Ambience: Ordinary Ways for Better Atmospheres is the title of a new encounter run by Sociología Ordinaria, a transdisciplinary research group that explores daily knowledge deemed ordinary, superficial or frivolous from a traditional academic and intellectual viewpoint.
This fresh edition seeks to approach daily, ordinary and extraordinary environments and atmospheres. From “achieved environments” to “rarified atmospheres”, the theme here responds to a concern over the lack of air and the dismal atmospheres of an uncertain present, in addition to shining a light on the powers, arrangements and fixes used to clean, care and embellish personal environments — and to let off steam. A question is raised over how to ventilate and air lived-in spaces, avoid the shortness of breath that marks the present and to generate strategies to breathe easier.
Furthermore, it explores ways of naming and thinking in these environments and in the difference between the breathable and the toxic, focusing on how the latter is used to negatively single out aspects that are part of the normal and the ordinary. Thus, different tones and actions are put forward: the outdoor atmosphere, the climate of accompaniment, ecosystems for liveable lives and achieving a vibe or atmosphere of the imagination.
Organised by
Museo Reina Sofía and the research group Sociología Ordinaria – Complutense University of Madrid (UCM)
Actividad accesible
Esta actividad cuenta con lazos de inducción magnética (para personas con audífonos) que deben solicitarse previamente mediante correo a centrodeestudios@museoreinasofia.es
Las personas interesadas podrán solicitar con antelación la reserva de un asiento con mayor visibilidad, mediante correo a centrodeestudios@museoreinasofia.es
Participants
Sociología Ordinaria is a research group from the Complutense University of Madrid’s (UCM) Sociology Department. Formed in 2011, its concerns revolve around developing new research and teaching methodologies that enable sociological imagination to be applied to contemporary daily life. The group seeks to highlight the dense socio-political roots of the ordinary, an aspect which is often indiscernible in predominant academic analysis. Under the slogan “learning from the banal, the frivolous and the superficial”, its members look to render an account of the complexity and power relations underlying diverse social and cultural phenomena such as the use of dating apps, language around COVID-19, the world of the cuplé, reality shows, pyjama parties, popstars, TikTokers and club culture.
Programme
Thursday, 29 May 2025
10am Ordinary presentation
Coming Out of Class: Pedagogical Environments and Designs
10:15am Looking, Weaving and Acting for Better Pedagogies
Ez da giro! Hallway Experiments to Enliven Sociology
― Conducted by Jone Allur, Ekain Carrasco, María Céspedes, Naroa Gallues, Paula Gutiérrez-Ponte, Miren Iriarte, Ane Juez, Jone Mendibil, Iñaki Martínez de Albéniz and Asier Amezaga (EHU/UPV)
Restitching Worlds: Textile Artivism and Cultural Practices as Ecosystems of Social Sustainability
― Conducted by Óscar M. Blanco Sierra, Renata Dračková and Miren Edurne Herrán (CSIC-UPV)
AI: Imagination in the Classroom. One Performance, Two Teachers, No Target
― Conducted by Irene Blanco Fuente and Miguel Ángel (Mikel) López Sáez (UCM and URJC)
11:30am Inside/Outside Experimentations
In-person Atmospheres, Virtual Atmospheres. Glasses for What?
― Conducted by Carmen Clara Bravo Torres, Mariana Buenestado-Fernández (UCO), María García-Cano Torrico, Eva F. Hinojosa Pareja, Azahara Jiménez Millán and Elisa Pérez Gracia
The Classroom in the Street and the Street in the Classroom
― Conducted by José Manuel del Barrio Aliste and María Luisa Ibáñez Martínez (USAL)
12pm Coffee and Stuff
12:30pm Interior Design
Producing and Designing Environments, Atmospheres and Experiences Inside the Classroom: The Case of Sociology(ies) of Education(s)
― Conducted by Daniel Muriel (InnoKLab. EHU/UPV)
User Instructions for Designing Socio-productive Environments
― Conducted by Ángeles Fuentes and Kiko Tovar (Escuela Superior de Diseño de Madrid and UCM)
Playing with the Materiality of the Chair: Exploring, with Infrastructures from the Department of Social Sciences through Design, the Chair’s Capacity to Influence Spaces and Bodies
― Conducted by Keio Urkijo Marcos (EHU/UPV)
1:45pm They Had to Be There…
They’ve Made Us a Court and We Must Constitute Ourselves
― Conducted by the Sopa Solida (UCM/USAL) collective
Outdoor Bodies: Climates, Airs and Gusts of Wind
4pm Ventilating (with the gerund)
It’s Stuffy in Here, or How to Air Old Rags and How to Entangle Ourselves to Face Violence from Punto Violeta Somosaguas
― Conducted by Punto Violeta Somosaguas (Paula Martín Peláez, María del Carmen Peñaranda Cólera and Marta Pérez Pérez) (UCM)
Airing the House. Writings of Testimonies on Sexual Violence
― Conducted by Estíbaliz de Miguel Calvo (EHU/UPV)
5pm Body Climates: Desires and Moral Panics
“I have a right to behave badly to have a good time”: An Ethnographic Analysis of the Environment of Sexual Services for Women”
― Conducted by Andrea García-Santesmases Fernández (UNED)
5:45pm In the Wind: Songs and Tales
Gathering in Translucence. For a Politics of the Ambiguous
― Conducted by Candela Crespi
Sing Crying: To Give Some Thought to Places of Utterance
― Conducted by Ana Martínez Pérez
Friday, 30 May 2025
Shacking Up Together: Creating Atmospheres and Good Vibes
10am Homes
Just Like Home in No Apartment: The Construction of “Home-ness” between Young People in Madrid
― Conducted by Santiago Fandos Planelles and Manuel Macías Gómez de Villar (UCM)
SMS and BURR STUDIO: The Experience of a Collective Housing Process
― Conducted by Sato Díaz, María Artigas, Sira Peláez and Ramón Martínez (SMS and BURR STUDIO)
11am Neighbourhoods and Streets
Collective Memory and Self-managed Parties and Culture in Palma
― Conducted by Isa Nadal Amengual (UCM-UIB)
A Mental Map of the Neighbourhood
― Conducted by the BarriLab (Associació de Veïnes de Canamunt) cultural project
GREEN AWNING: Postcards from Another Heritage
― Conducted by Pablo Arboleda and Kike Carbajal (CSIC and independent photographer)
12:15pm Coffee with Posters
Street Air. Breathing, Building and Inhabiting Public Atmospheres
― Conducted by Francisco Javier Rueda Córdoba (UCM)
Memetic Catharsis
― Conducted by María Cecilia Cordero (UPM-UCM)
The Dark Side of Desire
― Conducted by Celia Espada Guerrero, Amanda López Bernad and Celia Roncalés Villa (UCM)
Questioning Masculinities from a Reflection on Paternities. Contributions from a Feminist Approach
― Conducted by Débora Imhoff (CONICET-UNC)
12:45pm We Need to Talk: Collective Care
Al Akhawat Collective. United in Art-Making
― Conducted by Karim Khourrou Gadour, Oumaima Manchit Laroussi, Sanae El Mokaddim Ayadi, Youssef Taki Miloudi and Aicha Josefa Trinidad Gououi (UCLM, UCM, ULL and UB)
1:15pm Escaping Forwards… But in Which Direction?
With So Much Advance I’m Heading for the Forest
― Conducted by Manuel Cabrera de Diego (UCM)
“'Mastodon Is Not Much Fun’, and So Many Other Fictions on the FediVerso”
― Conducted by Rubén Blanco (UCM)
Atmospheres of Feeling: Feelings and Senses
4pm Bad Vibe
Reasoning Together: Self-analytical Conversations for the Revolution to Come
― Conducted by Ane Campaña Blanco and José Llopis Manchón (UCM)
The Room of “Adolescence”: The Domesticity and Culture of Sexist Hate
― Conducted by Alba Mira Roda Ignacio and Moreno Segarra (UCM)
From Meme to Abyss: Generative AI, Viral Aesthetics and the Ordinary Construction of Political Hate in the Extreme Right
― Conducted by Gabriel Bayarri Toscano and Concepción Fernández-Villanueva and (URJC and UCM)
5:30pm The Imperium of the Senses
Heat – Tools of Collective Transformation
― Conducted by Daniel Torrego (UPM-UA)
What Does a “Gym” Smell of? Gender and Sexuality as Olfactory Regulators
― Conducted by Enrico Mora (UAB)
Noise/Ambient, Ambient/Noise: Noise in the Construction of Ordinary Environments
― Conducted by Pablo Santoro (UCM)
6:45pm Ordinary Farewell
Más actividades

Files of Tropical Revolutions
Sábado 20 y 27 de junio, 2026 - 19:00 H
The Reframing Banana Imagery series concludes with two works that condense the height and twilight of this period in history, epic sagas that cross borders and registers to embody experiences of armed struggle in the region. Cameras mix with firearms, borders between nations blur and patience reaches breaking point. This is where the tipping point lies, where the bloodshed weighs heavy and the murmurings of regional brotherhood are buried in the ground again.
Pan y dignidad (Carta abierta de Nicaragua) [Bread and Dignity (An Open Letter to Nicaragua)] recounts the historical records and process of national reconstruction in Nicaragua via the Sandinista popular uprising. Historias prohibidas de Pulgarcito (Forbidden Tales of Tom Thumb) places the camera at the heart of the El Salvador revolutionary struggle, interspersing testimonies of daily violence with the verses of the poet Roque Dalton.
Both works understand the armed revolution as an open file under construction. The insurgent brotherhood, although dissolved, still resounds in regional history.

Circling Over Exploited Bodies
Friday, 19 and 26 June 2026 - 7pm
When forms of violence are inflicted on society, film responds from urgency. Images become abstract, sounds fade and the register of dissidence comes from the gut. La zona intertidal (The Intertidal Zone) is an essayistic and poetic approach to the repression of teachers in El Salvador in the 1970s — a teacher studies the biodiversity of the El Salvador coast as a boy finds a body on the same beach. A propósito de la mujer (About Women) interweaves testimonies of misery and rage towards patriarchal structures with fictional scenes of a symbolic procession through a harsh desert.
Both films understand the body as a target of violence and a territory of insurrection, a space where the blood shed by militancy and the patriarchal yoke turn pain into denouncement and existence outside the status quo into an act of political dissidence.

Central American Designation of Origin
Thursday, 18 and 25 June 2026 - 7pm
Fertile lands, farmers’ hands, rural faces. This first programme in the series Reframing Banana Imagery understands the foundations of the Central American experience from exploitation, extractivism and displacement, and from the organisation and resistance that emerged as a reaction. The four films within extend from a lyrical documentary on farmers’ solidarity to the playful subversion of the institutional format of the United Fruit Company.
Bananeras (Banana Growers) is a combative portrait of the inhumane conditions of the American banana plantations located in Nicaragua through much of the twentieth century. Costa Rica Banana Republic is a perspicacious satire via an institutional documentary of banana production, spotlighting the extractive nature of this agro-exporting model in the 1970s. Organización Campesina (Farmers’ Organisation) frames rural resistance in Honduras from a direct depiction and lyrical documentary, while Dos veces mujer (Two Times a Woman) dissects the invisibility of the double-shift working day Central American women farmers endure: working in the countryside and working in the home. As a whole, the works here present the earth at once as a wounded body and a space of dignity.

Aesthetics of Peace and Desertion Tactics
8 October 2025 – 24 June 2026
The study group Aesthetics of Peace and Tactics of Desertion: Prefiguring New Pacifisms and Forms of Transitional Justice proposes a rethinking—through both a theoretical-critical and historical-artistic lens—of the intricate network of concepts and practices operating under the notion of pacifism. A term not without contestation and critical tension, pacifism gathers under its name a multiplicity of practices—from anti-militarism and anti-war movements to non-violence activism—while simultaneously opening urgent debates around violence, justice, reparation, and desertion. Here, pacifism is not conceived as a moral doctrine, but as an active form of ethical and political resistance capable of generating aesthetic languages and new positions of social imagination.
Through collective study, the group seeks to update critical debates surrounding the use of violence and non-violence, as well as to explore the conflict of their representation at the core of visual cultures. In a present marked by rearmament, war, genocide, and the collapse of the social contract, this group aims to equip itself with tools to, on one hand, map genealogies and aesthetics of peace—within and beyond the Spanish context—and, on the other, analyze strategies of pacification that have served to neutralize the critical power of peace struggles. Transitional and anti-punitive justice proposals will also be addressed, alongside their intersections with artistic, visual, and cinematic practices. This includes examining historical examples of tribunals and paralegal activisms initiated by artists, and projects where gestures, imaginaries, and vocabularies tied to justice, reparation, memory, and mourning are developed.
It is also crucial to note that the study programme is grounded in ongoing reflection around tactics and concepts drawn, among others, from contemporary and radical Black thought—such as flight, exodus, abolitionism, desertion, and refusal. In other words, strategies and ideas that articulate ways of withdrawing from the mandates of institutions or violent paradigms that must be abandoned or dismantled. From feminist, internationalist, and decolonial perspectives, these concepts have nourished cultural coalitions and positions whose recovery today is urgent in order to prefigure a new pacifism: generative, transformative, and radical.
Aesthetics of Peace and Tactics of Desertion, developed and led by the Museo Reina Sofía’s Studies Management, unfolds through biweekly sessions from October to June. These sessions alternate between theoretical discussions, screenings, work with artworks and archival materials from the Museo’s Collection, reading workshops, and public sessions. The group is structured around sustained methodologies of study, close reading, and collective discussion of thinkers such as Judith Butler, Elsa Dorlin, Juan Albarrán, Rita Segato, Sven Lütticken, Ruth Wilson Gilmore, and Franco “Bifo” Berardi; historical episodes such as the anti-nuclear and anti-arms race movement in Spain; and the work of artists and activists including Rojava Film Commune, Manuel Correa and the Oficina de Investigación Documental (Office for Documentary Investigation), and Jonas Staal, among other initial cases that will expand as the group progresses.

equipoMotor
Jueves alternos, 23 de octubre, 2025 - 11 de junio, 2026 - 17:30 h
El programa equipoMotor regresa en su edición 25-26 con un aire espectral y mutante para lanzar la pregunta: ¿y si el Museo fuera «un poco más Frankenstein»? Inspirándose en dicho monstruo y en todas aquellas criaturas que desafían la norma desde los márgenes, el proyecto de mediación cultural Galaxxia diseña y acompaña una edición incisiva, intergeneracional y descentralizadora, donde saberes invisibilizados, cuerpos raros y deseos molestos se entrelazan para generar nuevas formas de imaginación crítica y radical. En los sótanos y corredores del Museo —un particular laboratorio— las dudas no se esconden: son materia prima.
Así, para este curso el equipoMotor convoca a personas de todas las edades que hayan participado en ediciones anteriores de los distintos equipos del Área de Educación a recorrer el Museo como quien manipula un cuerpo abierto: descoyuntando algunas de sus categorías teóricas y artísticas —la necropolítica, lo crip-cuir, la lucha de clases, las políticas del malestar, la decolonialidad, la temporalidad cuir, la descentralización institucional o el feísmo— para articular un relato díscolo, remendado y palpitante.
El programa se estructura en bloques temáticos sobre lo freak como metodología, el trabajo cultural, la intergeneracionalidad y la diversidad territorial. Cada bloque a su vez se despliega en sesiones que combinan disparadores teóricos y estéticos, visitas a exposiciones y espacios liminales del Museo, talleres artísticos con artistas, ejercicios de curaduría audiovisual colectiva y de relatoría radiofónica, así como instancias de activación pública, mediante proyecciones de cine experimental y coloquios compartidos con el público, en complicidad con el archivo Hamaca y el Área de Cine y Nuevos Medios del Museo.
De este modo, la presente edición incorpora una particularidad: el grupo de participantes irá transformándose en un «colectivo curatorial audiovisual temporalmente autónomo», con capacidad de incidir en la programación del Museo y de abrir la conversación de equipoMotor al público general, cuestionando y expandiendo así los límites entre las cabezas que deciden, las manos que producen y los cuerpos y presencias que habitan la institución. Las personas seleccionadas en la modalidad oyente serán invitadas a las proyecciones públicas, así como a otras activaciones y momentos de apertura del equipoMotor.
Frente al relato de un museo homogéneo, pulcro y lineal, apostamos por un Museo disidente, contradictorio y lleno de vida residual. Un Museo que no tema hacerse preguntas incómodas ni mostrar sus cicatrices. equipoMotor. Un poco más Frankenstein no busca repensar el cuerpo de la institución, sino habitarlo en sus desgarros, tal como es: híbrido, inacabado, infecto, fantasmagórico… y cargado de esporas y chispas por venir.
![Dara Birnbaum, Technology/Transformation: Wonder Woman [Tecnología/Transformación: la mujer maravilla], 1978-1979. Museo Reina Sofía](https://recursos.museoreinasofia.es/styles/small_landscape/public/Actividades/wonder.jpg.webp)
![John Baldessari, Prima Facie (Third State): From Aghast to Upset [Prima Facie (tercer estado): de aterrado a disgustado], 2005. Museo Reina Sofía](https://recursos.museoreinasofia.es/styles/small_landscape/public/Actividades/so.jpg.webp)
