Creating Ambience: Ordinary Ways for Better Atmospheres
Sociología Ordinaria Encounters #13

Held on 29, 30 May 2025
Creating Ambience: Ordinary Ways for Better Atmospheres is the title of a new encounter run by Sociología Ordinaria, a transdisciplinary research group that explores daily knowledge deemed ordinary, superficial or frivolous from a traditional academic and intellectual viewpoint.
This fresh edition seeks to approach daily, ordinary and extraordinary environments and atmospheres. From “achieved environments” to “rarified atmospheres”, the theme here responds to a concern over the lack of air and the dismal atmospheres of an uncertain present, in addition to shining a light on the powers, arrangements and fixes used to clean, care and embellish personal environments — and to let off steam. A question is raised over how to ventilate and air lived-in spaces, avoid the shortness of breath that marks the present and to generate strategies to breathe easier.
Furthermore, it explores ways of naming and thinking in these environments and in the difference between the breathable and the toxic, focusing on how the latter is used to negatively single out aspects that are part of the normal and the ordinary. Thus, different tones and actions are put forward: the outdoor atmosphere, the climate of accompaniment, ecosystems for liveable lives and achieving a vibe or atmosphere of the imagination.
Organised by
Museo Reina Sofía and the research group Sociología Ordinaria – Complutense University of Madrid (UCM)
Actividad accesible
Esta actividad cuenta con lazos de inducción magnética (para personas con audífonos) que deben solicitarse previamente mediante correo a centrodeestudios@museoreinasofia.es
Las personas interesadas podrán solicitar con antelación la reserva de un asiento con mayor visibilidad, mediante correo a centrodeestudios@museoreinasofia.es
Participants
Sociología Ordinaria is a research group from the Complutense University of Madrid’s (UCM) Sociology Department. Formed in 2011, its concerns revolve around developing new research and teaching methodologies that enable sociological imagination to be applied to contemporary daily life. The group seeks to highlight the dense socio-political roots of the ordinary, an aspect which is often indiscernible in predominant academic analysis. Under the slogan “learning from the banal, the frivolous and the superficial”, its members look to render an account of the complexity and power relations underlying diverse social and cultural phenomena such as the use of dating apps, language around COVID-19, the world of the cuplé, reality shows, pyjama parties, popstars, TikTokers and club culture.
Programme
Thursday, 29 May 2025
10am Ordinary presentation
Coming Out of Class: Pedagogical Environments and Designs
10:15am Looking, Weaving and Acting for Better Pedagogies
Ez da giro! Hallway Experiments to Enliven Sociology
― Conducted by Jone Allur, Ekain Carrasco, María Céspedes, Naroa Gallues, Paula Gutiérrez-Ponte, Miren Iriarte, Ane Juez, Jone Mendibil, Iñaki Martínez de Albéniz and Asier Amezaga (EHU/UPV)
Restitching Worlds: Textile Artivism and Cultural Practices as Ecosystems of Social Sustainability
― Conducted by Óscar M. Blanco Sierra, Renata Dračková and Miren Edurne Herrán (CSIC-UPV)
AI: Imagination in the Classroom. One Performance, Two Teachers, No Target
― Conducted by Irene Blanco Fuente and Miguel Ángel (Mikel) López Sáez (UCM and URJC)
11:30am Inside/Outside Experimentations
In-person Atmospheres, Virtual Atmospheres. Glasses for What?
― Conducted by Carmen Clara Bravo Torres, Mariana Buenestado-Fernández (UCO), María García-Cano Torrico, Eva F. Hinojosa Pareja, Azahara Jiménez Millán and Elisa Pérez Gracia
The Classroom in the Street and the Street in the Classroom
― Conducted by José Manuel del Barrio Aliste and María Luisa Ibáñez Martínez (USAL)
12pm Coffee and Stuff
12:30pm Interior Design
Producing and Designing Environments, Atmospheres and Experiences Inside the Classroom: The Case of Sociology(ies) of Education(s)
― Conducted by Daniel Muriel (InnoKLab. EHU/UPV)
User Instructions for Designing Socio-productive Environments
― Conducted by Ángeles Fuentes and Kiko Tovar (Escuela Superior de Diseño de Madrid and UCM)
Playing with the Materiality of the Chair: Exploring, with Infrastructures from the Department of Social Sciences through Design, the Chair’s Capacity to Influence Spaces and Bodies
― Conducted by Keio Urkijo Marcos (EHU/UPV)
1:45pm They Had to Be There…
They’ve Made Us a Court and We Must Constitute Ourselves
― Conducted by the Sopa Solida (UCM/USAL) collective
Outdoor Bodies: Climates, Airs and Gusts of Wind
4pm Ventilating (with the gerund)
It’s Stuffy in Here, or How to Air Old Rags and How to Entangle Ourselves to Face Violence from Punto Violeta Somosaguas
― Conducted by Punto Violeta Somosaguas (Paula Martín Peláez, María del Carmen Peñaranda Cólera and Marta Pérez Pérez) (UCM)
Airing the House. Writings of Testimonies on Sexual Violence
― Conducted by Estíbaliz de Miguel Calvo (EHU/UPV)
5pm Body Climates: Desires and Moral Panics
“I have a right to behave badly to have a good time”: An Ethnographic Analysis of the Environment of Sexual Services for Women”
― Conducted by Andrea García-Santesmases Fernández (UNED)
5:45pm In the Wind: Songs and Tales
Gathering in Translucence. For a Politics of the Ambiguous
― Conducted by Candela Crespi
Sing Crying: To Give Some Thought to Places of Utterance
― Conducted by Ana Martínez Pérez
Friday, 30 May 2025
Shacking Up Together: Creating Atmospheres and Good Vibes
10am Homes
Just Like Home in No Apartment: The Construction of “Home-ness” between Young People in Madrid
― Conducted by Santiago Fandos Planelles and Manuel Macías Gómez de Villar (UCM)
SMS and BURR STUDIO: The Experience of a Collective Housing Process
― Conducted by Sato Díaz, María Artigas, Sira Peláez and Ramón Martínez (SMS and BURR STUDIO)
11am Neighbourhoods and Streets
Collective Memory and Self-managed Parties and Culture in Palma
― Conducted by Isa Nadal Amengual (UCM-UIB)
A Mental Map of the Neighbourhood
― Conducted by the BarriLab (Associació de Veïnes de Canamunt) cultural project
GREEN AWNING: Postcards from Another Heritage
― Conducted by Pablo Arboleda and Kike Carbajal (CSIC and independent photographer)
12:15pm Coffee with Posters
Street Air. Breathing, Building and Inhabiting Public Atmospheres
― Conducted by Francisco Javier Rueda Córdoba (UCM)
Memetic Catharsis
― Conducted by María Cecilia Cordero (UPM-UCM)
The Dark Side of Desire
― Conducted by Celia Espada Guerrero, Amanda López Bernad and Celia Roncalés Villa (UCM)
Questioning Masculinities from a Reflection on Paternities. Contributions from a Feminist Approach
― Conducted by Débora Imhoff (CONICET-UNC)
12:45pm We Need to Talk: Collective Care
Al Akhawat Collective. United in Art-Making
― Conducted by Karim Khourrou Gadour, Oumaima Manchit Laroussi, Sanae El Mokaddim Ayadi, Youssef Taki Miloudi and Aicha Josefa Trinidad Gououi (UCLM, UCM, ULL and UB)
1:15pm Escaping Forwards… But in Which Direction?
With So Much Advance I’m Heading for the Forest
― Conducted by Manuel Cabrera de Diego (UCM)
“'Mastodon Is Not Much Fun’, and So Many Other Fictions on the FediVerso”
― Conducted by Rubén Blanco (UCM)
Atmospheres of Feeling: Feelings and Senses
4pm Bad Vibe
Reasoning Together: Self-analytical Conversations for the Revolution to Come
― Conducted by Ane Campaña Blanco and José Llopis Manchón (UCM)
The Room of “Adolescence”: The Domesticity and Culture of Sexist Hate
― Conducted by Alba Mira Roda Ignacio and Moreno Segarra (UCM)
From Meme to Abyss: Generative AI, Viral Aesthetics and the Ordinary Construction of Political Hate in the Extreme Right
― Conducted by Gabriel Bayarri Toscano and Concepción Fernández-Villanueva and (URJC and UCM)
5:30pm The Imperium of the Senses
Heat – Tools of Collective Transformation
― Conducted by Daniel Torrego (UPM-UA)
What Does a “Gym” Smell of? Gender and Sexuality as Olfactory Regulators
― Conducted by Enrico Mora (UAB)
Noise/Ambient, Ambient/Noise: Noise in the Construction of Ordinary Environments
― Conducted by Pablo Santoro (UCM)
6:45pm Ordinary Farewell
Más actividades

Economy of Hate
18 ABR, 9 MAY 2026
Economy of Hate features one sole work, Oído Odio (2021) by artist Diego del Pozo Barriuso. The piece combines television and media archive materials, recordings with performers with explicitly queer corporalities and 3D animations, combining in a strikingly fluid dialogue. The title alludes to a notion developed by the artist concerning the materiality with which hate circulates and the way it escalates. Setting out from the idea that hate is an affect which gains more value the more it circulates, the video shows the evolution from television to mobiles, expounding how the change of technological paradigm has made viral the fact of being in contact more than ever with explicitly violent images.
Inside the framework of The Collection Screened, a programme rooted in the institution’s film, video and moving image holdings, the Museo invites Laura Baigorri, one of the leading specialists in video art, to approach specific aspects related to identity, self-representation and the body within the Museo’s audiovisual collection since the 1990s.
![Dias & Riedweg, Casulo [Crisálida], 2019, película](https://recursos.museoreinasofia.es/styles/small_landscape/public/Actividades/desafios-cine-2.png.webp)
Other Voices in Us All
17 ABR, 8 MAY 2026
A session which starts from a subtle corporeal challenge that prompts a confrontation with reason from sensibility and emotion, both of which are linked to a difference in mental health or spiritualism. It opens with a beautiful and strange short film entitled A família do Capitao Gervásio (2013), by Tamar Guimarães and Kasper Akhøj, set in a small town in inland Brazil, where around half the inhabitants are psychic mediums whose work centres on community healing. The second piece, Dias & Riedweg’s Casulo, is the outcome of a participatory project with a group of patients from the Institute of Psychiatry at the Universidad Federal de Río de Janeiro. The video bears witness to the development of their routines after hospitalisation and captures their ideas and impressions about different aspects of life, revealing the division between territories of reason and madness in their daily existence.
Inside the framework of The Collection Screened, a programme rooted in the institution’s film, video and moving image holdings, the Museo invites Laura Baigorri, one of the leading specialists in video art, to approach specific aspects related to identity, self-representation and the body within the Museo’s audiovisual collection since the 1990s.

We Go On from Here… And Will Not Move
Thursday, 16 April and Thursday, 7 May 2026 — 19:00
This session advances a programme focused on the most elemental side of performance: a simple, direct act that starts from the self-exhibition of the body. At certain points, from the calculated serenity of Miguel Benlloch’s Tengo tiempo (I Have Time, 1994); at other times, from the challenging and visceral impulse of Bollos (Buns, 1996), by Cabello y Carceller, or the rage of Habla (Talk, 2008), by Cristina Lucas; and, finally, from video-graphic experimentation, disconcerting and sustained in the dance culture of Moving Backwards (2019), by Pauline Boudry and Renate Lorenz, whose mise en scène reminds us that it is not actually déjà vu but the present, unfortunately, that moves through a reactionary period.
Inside the framework of The Collection Screened, a programme rooted in the institution’s film, video and moving image holdings, the Museo invites Laura Baigorri, one of the leading specialists in video art, to approach specific aspects related to identity, self-representation and the body within the Museo’s audiovisual collection since the 1990s. The session recovers paradigmatic performances, from three successive decades, crossed by the indisputable expression of gender; that is, mediated by the confronted acts of feminisms and the queer paradigms of culture.

READ Madrid. Festival of Books and Ideas
Friday 17 and Saturday 18 April, 2026 – Check Programme
READ Madrid. Festival of Books and Ideas emerges as a meeting space for critical and experimental voices in the fields of literature, theory, and publishing. With particular attention to artistic production practices and independent publishing, and seeking to build a transatlantic cultural bridge with Latin America, the program aims to decenter hegemonic frameworks of knowledge production and open up new communities of interpretation and horizons for political imagination. To this end, it takes writing and reading—understood in broad and plural ways across their modes, forms, and registers—as constitutive of a public laboratory of what we call study: a space for thinking collectively, debating and coining ideas, making and unmaking arguments, as well as articulating new imaginaries and forms of enunciation.
In a context of ecological, political, and epistemological crisis, the festival proposes modes of gathering that make it possible to sustain shared time and space for collective reflection, thereby contributing to the reconfiguration of the terms of cultural debate. In this sense, the program is conceived as an intervention into the contemporary conditions of circulation and legitimation of thought and creation, expanding the traditional boundaries of the book and connecting literature, visual arts, performance, and critical thought. These formats are organized around three thematic axes led by key voices in contemporary writing, artistic practice, and critical thinking.
The thematic axes of READ Madrid. Festival of Books and Ideas are: a popular minoritarian, or how to activate an emancipatory practice of the popular; raging peace, or how to sustain justice, mourning, and repair without resorting to pacifying imaginaries devoid of conflict; and fiction against oblivion, which explores the role of science fiction, horror, and speculative narratives as forms of resistance against the liberalism of forgetting. Ultimately, the aim is to interrogate our present through the potential that ideas and books can mobilize within a shared space of study, debate, and enjoyment.

Juan Uslé and the New York Experience
15 ABR 2026
Framed inside the exhibition Juan Uslé. That Ship on the Mountain, this round-table discussion puts forward a journey towards a decisive time and place: New York in the 1980s and 1990s, the setting for an artistic vibrancy whose influence would run deep among an entire generation of artists from Spain who in the US city encountered fertile, chaotic anddemanding ground full of possibility. Such was the case with Juan Uslé, who in January 1987 crossed the Atlantic in the opposite direction to the Elorrio Ship — the sinking of which in 1960 off the coast of Langre (Cantabria) remained etched in the artist’s mind — to take up residence in New York.
The conversation, moderated by the show’s curator, Ángel Calvo Ulloa, brings together Juan Uslé, Vicky Civera, Txomin Badiola and Octavio Zaya, four voices who experienced this time from different yet complementary perspectives. Their dialogue reconstructs the experience of arriving in an alien context and explores the ways in which these artistic figures created ties and communities in an environment crossed by creative intensity and tensions of cultural change.
Furthermore, it approaches the relationship with the Museo Reina Sofía, which in those years was beginning to redefine its role within the international artistic ecosystem. The round-table prompts reflection on how the Spanish scene and Spain’s museum institutions were perceived from the distance of New York, recovering, through orality, a key episode in the history of Spanish art.
![Dara Birnbaum, Technology/Transformation: Wonder Woman [Tecnología/Transformación: la mujer maravilla], 1978-1979. Museo Reina Sofía](https://recursos.museoreinasofia.es/styles/small_landscape/public/Actividades/wonder.jpg.webp)
![John Baldessari, Prima Facie (Third State): From Aghast to Upset [Prima Facie (tercer estado): de aterrado a disgustado], 2005. Museo Reina Sofía](https://recursos.museoreinasofia.es/styles/small_landscape/public/Actividades/so.jpg.webp)